Lessons Learned

Wow. This is it. The last assigned blog post for my Journalism 452: Strategic Public Relations Communication class. Once the term is over I will most likely be recreating this blog, so for all two of my readers (hi Mom and Dad), I will keep posting but the subject matter may change.

For my last post, I would like to address what I have learned these past few weeks studying sports public relations. You guessed it—I’m making a list.

1.     Athletes are crazy. Well, not all of them, but when given the reigns to their own public identities (thank you, Twitter), many of them have shown us some very interesting sides to their personalities.

2.     Managing a brand is hard! From franchises to the players on them, the media feeds off of the negatives than the positives, and keeping these negative tidbits at bay is an impossible task.

3.     There are a lot of sports blogs out there. As a public relations specialist, it is important to be aware of the different ways that the client is being portrayed. Working in sports PR, I imagine there is a lot of time spent perusing the press, and in this case there is a lot of press to peruse. (My go-to blog of the term has been The Bleacher Report)

4.     This is not a 9-5 job. Working in the sports industry calls for your full attention, 24/7. The press does not care if it is 2AM—if there is a leak, it will be published, and you had better be awake to stop the bleeding.

5.     It is possible to clean up an image. Just take a look at Tiger Woods. I never appreciated the work that his publicist and team of sharks did for him, but he really is right back on top. Well, maybe not on top, but much closer than I ever thought he would be.

6.     React quickly. This one goes hand-in-hand with the tip above, but when Bret Favre was hit with the sex messaging scandal, his camp reacted quickly with an apology statement that helped to stop the bleeding. When Kevin Garnett was taking heat for his cancer comments to Charlie Villanueva, he did the same thing. Quickly issuing heartfelt statements and addressing the problem is the best way to diffuse it.

This has certainly been quite a journey. As a closing note, I’d like to post a completely irrelevant picture of my favorite athlete and man of the moment: Mr. Blake Griffin.

Blake Griffin Dunking

No caption necessary. Courtesy of apusa.us


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